In this session, Acquia UX designers and researchers will share the quantitative and qualitative methods they employ daily to organize, contextualize, and triangulate user data, providing answers to questions about users.

The session explores topics such as:

• Collaboration with stakeholders to achieve a data-informed understanding of users 
• Challenges faced in partner understanding and decision-making
• Problem-solving approaches utilizing tools such as the HEART framework, persona archetypes, and behavior tracking
• Successful examples of data-informed design decisions will be showcased.