Creating a Single Face of Government Across Multiple Sites and Technologies

Speaker(s):

The team that reinvented Mass.gov is now charged with bringing a data-driven, constituent-centric, “digital first”, approach to all of the state’s web properties. Our vision is to stitch together a coherent experience across the diverse constellation of websites and technology stacks.

Whether you’re renewing your driver’s license, checking eligibility for food assistance, or starting a new business, we want your experience to be as seamless as it would be on a banking or e-commerce website. Even if you have to interact with four different government agencies, it should all feel like one government organization with a consistent look and feel.

Session Track: UX/Project Strategy
Experience Level: Beginner
Date: Thursday June 28
Time: 3:30 - 4:20
Room: 32-144