The thrill of watching your idea come to life is hard to beat. So it’s no wonder that most entrepreneurs and founders start with an idea and move right to code. But if you want success – and the even bigger thrill of people BUYING your product – you need to tamp down that ‘if you build it, they will come’ enthusiasm and do some intentional planning, research and validation. In this talk, we’ll cover the essential blueprint to ensure your product’s success, all before writing any code.