Brand Strategy: The Key to Designing and Developing a Highly Effective Website


Building a website without a brand strategy is like building a house without a blueprint.

The end-result may look good and work great, but is it what the client wants or actually needs?

In this educative, interactive, and entertaining presentation you will learn how a brand strategist, creative director, and web developer collaborate to produce high impact, and very successful websites.

Key takeaways;

  • Learn how to develop an over-arching brand strategy and understand how it becomes the foundation for your next great website.
  • Gain insight as to how that brand strategy informs the creative process when developing a logo, identifying a color palette, utilizing icons and choosing key imagery.
  • Discover how the web development team is provided the strategy and tools it requires to build a website that is smart, compelling and highly effective.

Session recording


Session Track: UX/Project Strategy
Experience Level: Beginner
Date: Thursday June 28
Time: 11:00 - 11:50
Room: 32-123