Customer Journey Mapping: Building Sites That Make Perfect Sense to Users
Customer journey mapping melds data with humanity to create better UX that is grounded in data while treating users as real people with a history. In this hands-on session, we'll learn the fundamentals of building a customer journey map. We'll leverage data to build our maps, creating a defensible map of user engagements before, during, and after their visit to a site. We'll also review the fundamentals of empathy-driven design.