Publishing your own content, and configuring the correct metadata can help boost the chances of your content outperforming its competition in search results and on social media sites.

Do you want to enhance the look of your content on social media sites like Facebook, Twitter, LinkedIn, and Pinterest? Do you want to get included in new search features and featured snippets in Google? Do you want to be prepared for what comes next?

This session is meant for anyone responsible for publishing content online and for those that empower them to do so.

Attendees will come away having reviewed specifications for a variety of open source metadata projects including Schema.org schemas, the HTML5 specifications for meta tags and Open Graph, and Twitter Card protocols; common ways to implement in Drupal; and how to test and validate that it has been done correctly.