Rob is a seasoned Brand Strategist who helps a brand become its best future self.
He does so using a methodology refined over 25 years that features conducting qualitative
research, developing brand architecture, and building a strategic, unique, and powerful brand
position.

Brands turn to Rob when they wish to update or change their perception in the marketplace. He
helps facilitate change by developing an authentic brand narrative that leverages the company’s
core assets, accurately reflects its offer, and infuses just enough aspiration to move it to its next
iteration.

His work informs and guides the development of all corporate materials including the website,
advertising, public relations, social media and in-market events.

Rob has deep and broad experience in financial services, technology, professional services,
consumer products, manufacturing, and higher education.

Prior to founding Leverage Advisors, Rob was a Principal at Brand Blueprint, a brand strategy
firm. Earlier still, he held senior marketing positions at three pioneering online companies, each
of which was acquired by larger concerns. His early career was at leading advertising agencies in
New York and Boston working on high-end, global brands.

The former "Marketing Strategies” columnist for The Wall Street Journal, Rob has been widely
published and is a guest lecturer at the Questrom School of Business at Boston University.
Rob graduated from Connecticut College with degrees in English and Art History.

You can reach Rob at rob@letsleverage.com or 617-921-0478.